Jell-O, a division of Kraft Foods (not a client of mine), makes 17 flavors of pudding. They also make several pudding sizes and varieties such as; 100 calorie/fat free, snack sizes, pudding mixes, etc.
Take a look at this commercial.
How remark-able is that? The sheer joy of having Pudding Face. And notice that they don’t use the words joy, happiness, or tastes so good. They let the Pudding Face tell the story.
I bet this is happening somewhere, right now…
A spoonful is consumed, she grins from ear-to-ear and says, “Look, I’ve got Pudding Face!”
And the story spreads.
It can be hard to fight the temptation to say too much, to talk about all the flavors, and seek to convince everyone.
Everyone? C’mon. Impossible. Just give me some Pudding Face!